| The
African American consumer has an annual disposable
income of over $535 billion dollars. Defined as a
discerning buyer, African Americans continue to demonstrate
tremendous brand loyalty to the products and services
of companies that acknowledge their existence and
advertise to them directly. Advertising to the African
American consumer is 50% more effective than general
market ads in stimulating sales.
This
file is compiled from subscribers, responders, census
tract data, and the application of the "LSDI
Proprietary Ethnic Encoding System" to a nationwide
household database.
| TOTAL
FILE: 6,831,705 |
BASE
PRICE: $65.00/M |
| SELECTIONS |
| Geographic
(state, scf, zip) |
$5.00/M |
| Income |
$5.00/M |
| Age |
$5.00/M |
| Gender |
$5.00/M |
| Marital
Status |
$5.00/M |
| Mail
Order Buyer |
$5.00/M |
| Magazine
Subscriber |
$5.00/M |
| Computer
Owner |
$5.00/M |
| Donor |
$5.00/M |
| Religion |
$5.00/M |
| Book
Buyer |
$5.00/M |
| Credit
Card Holders |
$5.00/M |
| Homeowner |
$5.00/M |
| Length
of Residence |
$5.00/M |
| Presence
of Children |
$5.00/M |
| Age
of Child Present |
$5.00/M |
| Telephones
(Home or Business) |
$25.00/M |
| FORMAT |
| Cheshire
Labels |
N/C |
| Pressure
Sensitive Labels |
$10.00/M |
| Telemarketing
Cards |
$10.00/M |
| Mag
Tape / IBM 3480 Cartridge |
$25.00
FLAT |
|
CD-ROM / ZIP Tape / Diskette/ E-Mail |
$35.00
FLAT |
| MINIMUM
ORDER |
| Minimum
Order |
5,000 |
| CANCELLATION
POLICY |
| Orders
Cancelled after original mail date require payment
in full. Orders cancelled prior to original
mail date are subject to $50/List, $10/M running
charge, format charges and shipping costs. |
| UPDATE
CYCLE |
| NCOA'd
quarterly, new names added monthly. |
|
