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SPANISH SPEAKING HOUSEHOLDS
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The United States is now the 5th largest Spanish Speaking country in the world. Marketing to the Spanish Speaking consumer in their native language is 75% more effective than general market ads in stimulating sales.

This file is compiled from responders, subscribers, surveys, census tract data, and the application of the "LSDI Proprietary Ethnic Encoding System" to a nationwide household database. The data is then telephone verified to guarantee accuracy.

TOTAL FILE: 3,368,963
BASE PRICE: $75.00/M

SELECTIONS
Geographic (state, scf, zip)
$5.00/M
Income $5.00/M
Age $5.00/M
Gender
$5.00/M
Marital Status $5.00/M
Mail Order Buyer
$5.00/M
Magazine Subscriber
$5.00/M
Computer Owner $5.00/M
Donor $5.00/M
Religion $5.00/M
Book Buyer $5.00/M
Credit Card Holders $5.00/M
Homeowner $5.00/M
Length of Residence $5.00/M
Presence of Children $5.00/M
Age of Child Present $5.00/M
Telephones (Home or Business) $25.00/M

FORMAT
Cheshire Labels
N/C
Pressure Sensitive Labels
$10.00/M
Telemarketing Cards
$10.00/M
Mag Tape / IBM 3480 Cartridge
$25.00 FLAT
CD-ROM / ZIP Tape / Diskette / E-Mail
$35.00 FLAT

MINIMUM ORDER
Minimum Order
5,000

CANCELLATION POLICY
Orders Cancelled after original mail date require payment in full. Orders cancelled prior to original mail date are subject to $50/List, $10/M running charge, format charges and shipping costs.

UPDATE CYCLE
NCOA'd quarterly, new names added monthly.